The Top 5 Smart Communications Practices Companies Need to Implement Right Now
What Role Should A Communications Agency Play In A Client’s Social Media Program?
Part three in the four part 4/4/4 Four Communications Issues. Four Perspectives. Four Weeks blog series brings us to – What Role Should A Communications Agency Play In A Client’s Social Media Program?
Honestly, this topic could be career suicide for a PR agency flack that believes social media content needs to be driven by internal resources. This could also be seen as very self-serving for an agency type claiming that an outside resource brings an independent perspective that is required in social media. Read more…
To Stay Relevant How Do Communications Professionals Need To Evolve?
Part two the four part 4/4/4 blog series in which Steve Farnsworth, Lou Hoffman, Todd Defren and I (with open invite to all other communications bloggers) each blog on the same topic. This week’s topic is: to stay relevant how do communications professionals need to evolve?
Without checking birth certificates, I’m going to guess that Steve, Lou, Todd and I are of a similar enough age where we all have some experience with pre-Twitter technology such as copy and fax machines, hard copy press kits, clip books put together with scissors and tape, and museum quality pieces such as the big green Bacon’s Media Guide.
The point is that until recently, evolving for a communications professional was mostly about adopting new technology. The previous technology advances – email, online directories etc. – leveled the playing field. We all learned how to use them without any significant competitive advantage being gained. Read more…
Is Ghost Blogging Ethical?
For several months, I blogged and tweeted as Tony Mackey. After hypocritically posting about the horror of ghost blogging and other ethical topics, I decided that it was time to come clean. See The First Day of the Rest of My Blog or Tony Mackey – Unmasked. It wasn’t exactly ghost blogging because Tony Mackey was just a made up name, but the experience helped to shape my option on ghost blogging. Read more…