Posts Tagged ‘SM Plan’

This Blog Doesn’t Have a Plan

October 17, 2010 1 comment
I don’t have a social media plan — and I’m proud of it.

DISCLAIMER: Now, let me be VERY clear, I’m not holding this little hobby of a blog as an example to be followed – all I’m saying is that sometimes action is more effective than planning – shocking stuff I know. Also, I realize that a corporate blog needs more planning than a personal blog that is read by numbers that I could count on one hand. And finally, I’m not saying that plans are inherently bad.

Okay, now that I got that out of the way, here is a look a one PR guy’s plan-free social media experience. Concerned about the future of the PR industry, the impact of social media was having and how folks like me were under represented in the conversations that were taking place online – I decided to start a blog. The process took about an hour from idea to first post. Read more…


To Stay Relevant How Do Communications Professionals Need To Evolve?

September 15, 2010 1 comment

Part two the four part 4/4/4 blog series in which Steve Farnsworth, Lou Hoffman, Todd Defren and I (with open invite to all other communications bloggers) each blog on the same topic. This week’s topic is: to stay relevant how do communications professionals need to evolve?

Without checking birth certificates, I’m going to guess that Steve, Lou, Todd and I are of a similar enough age where we all have some experience with pre-Twitter technology such as copy and fax machines, hard copy press kits, clip books put together with scissors and tape, and museum quality pieces such as the big green Bacon’s Media Guide.

The point is that until recently, evolving for a communications professional was mostly about adopting new technology. The previous technology advances – email, online directories etc. – leveled the playing field. We all learned how to use them without any significant competitive advantage being gained. Read more…

Twitter Creates a Blog 2.0 World

March 31, 2010 1 comment

I cringe when I see 2.0 added to everything – Web 2.0, PR 2.0, Exercise 2.0, Parenting 2.0, there is even Gas 2.0 and Pizza 2.0, but absurdity and cringing aside, I’m wondering if we are entering the Blog 2.0 era. I’m also wondering if I’m the last to notice this.

It wasn’t long ago that PR folks were advising clients the two golden rules of corporate blogging were to post regularly and encourage comments by commenting on other blogs.

Lengthy blog comments are so Blog 1.0. Well thought out and insightful blog comments are quickly going the way of the big green Bacon’s Media Directory. Some would say that Twitter IS the new comment section and would point to new tools like Chat Catcher that siphon Twitter comments back to a blog post. Clearly Twitter helps bloggers reach a wide audience, but sometimes a blog post can still warrant more than a 140 character reply. Read more…

Social Media and PR – Can’t We All Get Along?

December 18, 2009 2 comments

Thanks to tweets from @Steveology I came to read ZAC’s (Zachary Adam Cohen) recent blog post PR Firms: Zombie Wasteland and I couldn’t type a reply quickly enough and in fact long before I started to type I realized that Jules Zunich had already posted a very thoughtful reply. So if you want a thoughtful reply see her piece. The below is a bit of a rant, but it will make me feel better. I actually thought twice about posting a reply at all when I realized that clearly Zac wants some attention for his piece – which is why he said he is: totally expecting to get my head ripped off on some of my claims…so have at it’ but then I realized that this is an interesting topic and while I am not a head-ripper, there are a few points that can’t go unchallenged.

Such as: Traditional agencies exude a 20th Century mindset that is all about control,  protection, crisis management and most of all, gate-keeping. In other words,  the exact antithesis of  everything the social world is about.’

Wow, I must suck at my traditional PR job because I don’t have the mindset of control, protection, crisis management or gate-keeping. My traditional PR agency experience has been largely focused on B2B high technology clients, which means it is all about publicity, messaging, media coverage, buzz and reputation management. It also is one of the last industry segments that need to adopt social media. No one is buying a $500,000 router from twitter. (I’ll probably get MY head ripped off for that over generalization).
Maybe it is because I’m a slow legacy PR guy, but I had to re-read this next part several times to figure out if he was serious or not:
 ‘By the time that traditional PR firms catch up to what is going on in social  media, which even now they still seem to be having trouble with, the mobile  and social firms will be WAY ahead of them.’ Read more…