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Archive for March, 2010

Twitter Creates a Blog 2.0 World

March 31, 2010 1 comment

I cringe when I see 2.0 added to everything – Web 2.0, PR 2.0, Exercise 2.0, Parenting 2.0, there is even Gas 2.0 and Pizza 2.0, but absurdity and cringing aside, I’m wondering if we are entering the Blog 2.0 era. I’m also wondering if I’m the last to notice this.

It wasn’t long ago that PR folks were advising clients the two golden rules of corporate blogging were to post regularly and encourage comments by commenting on other blogs.

Lengthy blog comments are so Blog 1.0. Well thought out and insightful blog comments are quickly going the way of the big green Bacon’s Media Directory. Some would say that Twitter IS the new comment section and would point to new tools like Chat Catcher that siphon Twitter comments back to a blog post. Clearly Twitter helps bloggers reach a wide audience, but sometimes a blog post can still warrant more than a 140 character reply. Read more…

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I Now Know What I Don’t Know – I Think

March 24, 2010 Leave a comment

While I find it lame to write a blog that doesn’t state a strong opinion, but I may be about to do just that.

The issue: Social media for business. Who, how, why, when?

What I thought I knew…was that the PR/communications function (internal or outsourced) should be the owners of any social media program. I was positive!

But the more I read…the more I found that early social networking adoption is being done by the HR function. And the more I read about that the more sense it made. Read more…

Cover Blogs: PRs Greatest Hits

March 17, 2010 1 comment

You know your favorite band is near the end of its creative years when it starts to cover songs from other bands. Well, hopefully this isn’t like that, but here are a few of my favorite recent posts written by some of my favorite bloggers.

Andrew Worob’s blog PR at Sunrise 10 Communications Professionals Who Deserver More Twitter Followers. Okay, this one is a bit self-serving because I’m referenced in it as one of the unpopular folks on twitter that could use some more followers. Hey, wait a minute…well, Andrew makes it sound much nicer than I just did. It’s worth checking out.

Jules Zunich recently posted PR’s PR Road Show – And Other PR Rescue Missions. Ever since I stumbled across her PR is Not Social Media post I’ve been an unabashed fan. Her humor is evident and she has a very easy-to-read style that is enjoyable and informative. Even though she still won’t add my to her blog roll like she promised :0, she is still one of my favorites. I could have picked any number of her post to list as a favorite, but in another self-serving moment, I selected the one in which she mentions me. Read more…

PR Still Needs More Controversy

March 10, 2010 1 comment

It is amazing how the word ‘controversy’  gets people’s attention and it is also amusing how literal some people took my recent PR Needs More Controversy post. And, it is depressing how long it took me to write this follow-up.

A quick recap, I referenced that (regular) people often get emotional regarding lists like the ‘top ten athletes’ or the ‘top ten movies of all time’ yet lists of ‘top PR, Marketing or Communications folks’ rarely creates more than an ‘oh that’s nice’ response. My point was that we as an industry don’t like to argue our opinions with other professionals.

Don’t get me wrong, I was certainly appreciative of all the comments and re-tweets from that blog post, but I was surprised how many people actually thought I was suggesting we literally create an uber list of top people in the industry. Let me be clear THE LIST DOESN’T MATTER! What matters is that we stand up for what we believe even if especially if it means we disagree with our peers. It would be nice to see us as an industry be more emotion and maybe just maybe a bit less agreeable. 

Of course it’s great to get tweets and blog comments like ‘what a great point. I agree.’ But, sometimes it would be nice to be challenged a bit more. Now, that is not to say we shouldn’t be polite and civil, but it is okay to disagree sometimes.

Now, before someone feels the need to point out all of my faults, let me clarify that this blog is not calling for personal attacks and wall-to-wall criticism – we have families for that.  All I’m saying is that it is hard to believe that we are all right all the time.

Let me know if you disagree.