Archive for June, 2009

I’m bored…

June 14, 2009 Leave a comment

I work in high tech public relations, and I get to play with new technology like Twitter, so you’d never expect me to say this, but I’m bored.

It is probably because of the economy and the fact that we are about to enter the summer months, but is it just me or does it seem like there is very little in the way of innovation lately. Especially in IT security. Please correct me if I’m missing something.

Even Twitter is starting to lose its appeal. Many of the people I know that all started using it around the same time I did, all appear to be tweeting less and less. Don’t get me wrong, I’m not complaining about not knowing what they had for breakfast, but it does feel like the Twitter bubble is bursting a bit.

Probably one of the most RT’ed articles in recent weeks was the Time magazine piece about how Twitter will change our lives. I know of dozens of people who tweeted the link and it looked like an interesting article, but now that I have a hard time focusing on anything over 140 characters, I couldn’t read the entire article yet.

It wasn’t long ago that I felt a bit overwhelmed by Twitter and everything that I had to learn about social networking, but now…yawn…I’m not an expert, but no longer overwhelmed.

Assuming this dull period is going to be short-lived, I’m going to take a nap and get ready for the next new technology. If anyone already knows what it will be, please give me a heads up so I can get a head start.


PR History Quiz – sort of

June 2, 2009 1 comment

I just read Pitch Engine’s Are You in the PR Dark Ages blog post and it got me thinking about the changes in the PR industry since I joined this quirky little fraternity back in…well, let’s just say a lot of years ago.

So I came up with a quick quiz to find out how long someone has been in PR. Ever wonder how long a PR person has been in the business, here are some questions to ask.

Two or more yes answers will prove they have been in PR for over 10 years:

Did you ever mail or fax a press release?

Did you ever physically cut (scissors) and pasted (tape) a clip from a hard copy magazine?

Do you remember the big green Bacon’s media directories?

Did you ever type a press release? (okay, maybe thats going back too far)

Did you ever called down a media list to ask contacts if they have an email address?

Do you remember having to use a pay phone to call the office from a trade show?

ADDED 12/09: Did you look for a job in the Editor and Publisher classified? Read more…