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Archive for May, 2009

PR blog case study – two months on the job

May 19, 2009 1 comment

I started this blog (then called IT Security and Public Relations) just over two months ago as a bit of an experiment. The goal was education, experience, joining the conversation — having a venue to rant and vent was just an unexpected benefit.

Seriously, many PR folks are advising clients about blogging and twitter etc. and I was a bit frustrated that I wasn’t able to provide any personal insight or experiences. So I started a blog to see just how viral this community can be.

This is by no means meant to be a complete how-to manual, but hopefully others can learn something from my experiences – all 60+ days of it. Also I’m meeting a friend of mine for breakfast tomorrow morning because he wants to know what I’ve learned from my blogging experience. So here goes.

Most important lesson is that it’s not just about posting blog entries, it is about joining the conversation and that means following other blogs and commenting on them. For me it started with well known security blogger, Martin Mckeay’s ‘Tweet Like Your Mother is Going to Read it‘ entry. That simply blog reply was noticed by a number of people and search engines alike (by the way, thanks Martin). Read more…

Adam Singer reasons you should blog + tweet

May 17, 2009 Leave a comment
A quick post today. I just read the 19 reasons you should blog and not just tweet on The Future Buzz and I had to take a moment to comment because this is a topic that deserves some attention and conversation.

While it doesn’t pertain to anyone I follow, we’ve all seen these prolific RT’ers that don’t have an original thought worth more than 140 characters that is why I tend to follow the ones that also have blogs or websites. I use Twitter and blogs to keep up-to-date regarding public relations, marketing and social networking, so if your thoughts can be summed up in 140 characters, well, I’ll look elsewhere. No offense.

Adam Singer gets into much more detail than I would ever consider regarding the advantages of blog – such as layout control and full analytics with a blog – showing that Adam has given this more thought than I have – but here is the way I sum up the failure of a Twitter only communications strategy.

Twitter is very powerful, but 140 characters can’t tell the whole story.

President Lincoln’s brief Gettysburg Address would have been limited to: Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in Liberty, and dedicated to the…

Martin Luther King’s famous I have a dream speech would have been limited to: I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation…

Tweeting without blogging is kind of like the difference between writing news for the daily newspaper (remember daily newspapers?) and simply delivering the daily newspaper.

Public Relations and Social Networking Blogs

May 14, 2009 4 comments
This list was originally part of another blog entry, but per multiple requests, I’ve created a new entry with just the list. I’d be very interested in hearing additional suggestions or comments.
Here are the top PR and social networking blogs and sites I watch.

RIP Greg Page and Boxing

May 3, 2009 Leave a comment

I was very saddened to hear about the recent death of former WBA Heavyweight Champion Greg Page. Now I’m not one of those people that are often saddened to hear about the death of people they don’t know personally, but this – and the death of Anna Nicole Smith – are exceptions.

Greg Page had the potential to be a great fighter, but that isn’t why I’m sad.

Greg Page was only 50 years old, but that isn’t why I’m sad.

Greg Page lived his remaining 8 years with very limited quality of life, again not why I’m sad.

Now I don’t mean to sound cold here, but the reason for my sadness is that his death wasn’t a bigger news item. Don’t get me wrong, my heart goes out to his wife and family, but as a long time boxing fan I’m sad that this wasn’t big news.

In 1982 – just two years before Page would reign as heavyweight champion – when boxing was much more popular – Duk-Koo Kim died following a match against Ray Mancini — and it was major news. Granted, it was a televised fight and Kim died just days after the fight, so I understand the difference, but Kim’s death lead to calls for boxing to be abolished and resulted in the reduction of championship distances from 15 rounds to 12 rounds and other additional safeguards. It was THE NEWS of the day. Read more…