Paul Roberts on the Web

FollowFriday: Paul Roberts by Gini Dietrich. I have a friend, who I met in the comments here and then continued getting to know via the various social networks, named Paul Roberts. Paul, if you don’t know him, is a fellow communications professional. He also, until very recently, was an avid blogger.

A blogger who was writing as an experiment. A blogger who knows you can’t fully understand the social web unless you actually use it. A blogger who doesn’t want to recommend communications tool unless he’s tried them out himself first. And now he’s retiring from blogging.

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Instant Inspiration: 25 Social Media Leaders to Watch by Ink Foundry. The criteria for getting on the list is pretty simple:  Did they encourage us to achieve more; break the mold in some way that paved the path for others; or clarify an important question that helps to move the practice of social media marketing forward. (PaulRobertsPAR #22)

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April 2012 list of the top 100 recommended public relations experts to follow on Twitter by well-known entrepreneur and international speaker Evan Carmichael.(PaulRobertsPAR #77)

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Public Relations 2011 Issues Insights Ideas an e-report by Craig Pearce. Published in March 2011 and featuring Paul Roberts with 10 communications’ industry leaders. Craig’s goal was to assemble some smart thinking in a single location from intelligent global peers that would be of use to PR professionals.

The international e-report features Critical Elements Public Relations Strategy Should Always Consider by Paul Roberts in which the author discusses the importance and often misunderstood strategic elements required in public relations.

 

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Personality plus! Whilst we like to keep our blog posts informative and topical, we never cull any of the personality behind the team’s contributions. As a result, the DRPR blog has received a nice bit of recognition from Paul Roberts.

Paul is a 15-year PR veteran with a combo of agency and corporate experience and a well known name within the industry. He formulated a list of the top 33 blogs of 2011 and who do you think got a place on this golden list of blogs? Check out Paul Robert’s blog: http://paulrobertspr.com/2011/01/02/pr33/ Looks like DRPR is having a good start to 2011!

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Good News for Bad PR People by Don Jennings on the LP&P Beyond the Hype blog. In a blog discussing how bad PR and over-the-top publicity campaigns do actually work sometimes – and contributes to PRs poor reputation – Don points his readers to some good PR practices.

I’d suggest revisiting many of the great blogs that came out from the 4-4-4 communications series inspired by some of the greater minds in PR today (Steve Farnsworth, Todd Defren, Paul Roberts and Lou Hoffman.)

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5 PR Blogger Geniuses: Worldwide Talent Hunt. When I read a post of Paul Roberts’ like Is ghost blogging ethical, it makes me feel good. It makes me feel good because it’s eloquent, it’s sensible and because it tells a really good story. This is typical of Paul’s posts. Maybe it’s his supposed poor golfing ability. Maybe it’s the fact he’s a parent. Maybe he’s just a good guy. But you get a strong feeling of humanity and humility from Paul’s writing. That, the savvy things he says about PR and his intention not to be a slave to everything social media, is why I rate his blog, Paul Roberts on PR, highly.

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Parting Words…and 9 Posts You Might Have Missed by Frank StrongThe good folks at Ragan.com thought this article fit for print: Is a fuzzy definition of PR a case of lousy PR?.  Sometimes the best part of having an article published is the discussion, debate and comments that follow. Jeff Julin (@JeffJulin), a former PRSA Chair, pulled no punches writing, “However, as a past Chair of PRSA I am confounded by his [mine] statement on PRSA’s definition of public relations.” Paul Roberts, a Twitter friend of mine and also was adamant he wasn’t convinced.

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Flack’s Revenge Cited as Top PR Blog, by Bob Geller — The frown from my “oh well, back at my desk again” post New Year’s blues has turned into a smile as I realized this morning why I suddenly have a bunch of new Twitter followers.

Paul Roberts included Flack’s Revenge in his roundup of top PR blogs…I am in very good company, and am extremely honored to have made Paul’s list …Paul’s blog is a great read, it should have been on the list (altough I guess it would not be good form to nominate yourself), I have enjoyed the bliog and Twitter exchanges with Paul and often retweet his stuff.

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4/4/4 Four Communications Issues by Steve FarnsworthTodd DefrenLou HoffmanPaul Roberts, and I have each written independent posts on the same topic for four weeks on our respective blogs, and posted them on the same day before reading each other’s work. The idea and topics grew from a suggestion Paul made. Thanks, Paul!

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2011 Already? Nonsense by Liz Swenton — Start the new year off right by reading this list compiled by Paul Roberts – The Top PR/Communications Blogs for 2011. Paul is an accomplished PR professional with over 15 years experience in strategic planning, journalism, marketing and public relations. We’re honored that our blog, PR Nonsense, is among the many great blogs featured on Paul’s list.

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10 Comms Professionals Who Deserve More Twitter Followers by Andrew Worob. The following is a list of 10 communications professionals who all have less than 1,000 followers on Twitter. Why? I couldn’t tell you. These are smart people that almost always have something valuable to say and offer to the community. Do yourself a favor and follow them. (PaulRobertsPAR #3)

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Are PR Pros Indifferent About the PR Industry? by Ragan’s PR Daily. A link to PR Needs More Controversy post. You know these lists of the top 10 or top five PR/social media professionals? Well, they’re often packed with the same people. No offense to those people, wrote PR pro Paul Roberts, but why are the same ones always making the list? Why aren’t people challenging these lists? “Do we not care enough?” He asked. The opposite of love, Roberts added, is indifference. “Are we indifferent about the industry we work in?”

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PR Road Shows – And other PR Rescue Missions by Jules ZunichMy Twitter friend Paul Roberts wrote about how PR people are not very good at promoting themselves, which got me thinking that maybe that is one of the reasons there are so few PR jobs / project these days – decision makers simply don’t see the value of PR .

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Is Ghost Blogging Ethical? by Lou Hoffman. During the final installment of my interview  with Steve Farnsworth on corporate blogging, Paul Roberts weighed in with some good questions. This triggered the clever idea on Steve’s part to engage others as well as himself in answering these questions, one per week over the next four weeks. As a result, I’m joining Steve, Todd Defren, and Paul Roberts in this exercise.

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A Hat Tip to Spur Discussion by Don Jennings.

A while back, Paul Roberts, a PR practitioner and all around good Twitterer  (@paulrobertspar), asked an open-ended question, “Which delivers more value, PR agencies or in-house PR departments?” in a blog he wrote here…

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PR Bloggers You Haven’t Met, but Should

By Frank StrongPaul Roberts on PR by Paul Roberts who Tweets from @PaulRobertsPAR. I’ve interacted with Paul on Twitter a bit, he added my blog to this post on top PR blogs, and it got me to thinking: Paul is exactly the kind of blogger I want to include on this list. The sort of person that’s working everyday, shares great thoughts on real challenges, yet doesn’t have the visibility that’s deserving.

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Four Tip Hits from Free Strategic PR Report by Craig Pearce. The often edgy and opinionated perspectives and insights of some of the world’s leading public relations experts and PR

bloggers will soon be available on a 2011 Public relations and managing reputation free report. The impact on issues management of social media, the building blocks of PR strategy (it’s not rocket science), why the teaching of theory in PR uni courses is essential and our industry’s dangerous, and often misguided, emphasis on Facebook are amongst the featured topics.

“Public relations is driven by strategy – comprised at its core by the who, what, when, where, why, how of communication and engagement – which is sometimes made to sound more complex than it actually is,” asserts Paul Roberts.

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A Little Birdy Told Me...by Krista Giuffi (PR_in_PinkA Farewell to PR? (from @PaulRobertsPAR): Remember there’s been a lot of talk about death lately? The news release is dead; the Web is dead; the real news is dead. Is PR next? Paul Roberts takes a bold stance with his post to declare he is no longer working in “public relations” but rather communications. PR as a profession can be difficult to articulate, as it often encompasses multiple competencies and sometimes falls under the purview of other job descriptions.

Communications may be a better way of framing the diversity of work we do while also recognizing how communications as a medium is evolving with the utilization of new vehicles.

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Are PR Pros Victims of Their Own Success? guest blog posted on Jules Zunich’s blog. I am excited to share this guest blog post from Paul Roberts, a 15-year PR veteran with a combo of agency and corporate experience. He has spent the last decade working primarily in high tech public relations / communications for a variety of early-stage organizations and established brand companies. His blog covers all things PR related, including how social networking is and isn’t going to change the industry.

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Top 5 Communications Experiments to Consider by Todd Defren. As part of the continuing series co-written with Steve FarnsworthLou Hoffman, and Paul Roberts, today we’re looking at the top-5 communications practices to implement right now. Here’s the thing. You already know you ought to be monitoring the socialstreams for mentions of your brand. You already know you ought to be participating.  You already know you ought to be benchmarking and measuring your efforts.

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A Little Birdie Told Me…by Krista Giuffi (PR_in_PinkSocial Media Training Wheels (from @PaulRobertsPAR): Social media is constantly evolving as a platform with multiple applications for communicators and their audiences. As such, when one steps into the social media realm, it’s easy to start comparing yourself to the other social media gurus right away.

So what do you do when you find yourself a little fish in the big social media pond? I liked this refreshing post from Paul Roberts, who explains why it’s often a good idea to start with social media “training wheels” to learn from, not mimic or copy, what others do in the social media environment. It’s reassuring to hear someone say it’s okay to take your time with social media communications. Maybe you’ll be a guru next year…

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PR – a strategic discipline or a story telling exercise? by Kim Larochelle. Kim   blogs about the discipline required to be effective in public relations and references and article I wrote for Craig Pearce’s Public relations 2011: issues, insights and ideas report: “Public relations strategy is over-rated”

Quite rightly, Paul explains that a PR strategy comes down to identifying the who, what, when, where, why and how. Although these elements are absolutely essential, the piece of the puzzle I believe is missing from Paul’s article – and the one my PR mentee’s feedback really brought home for me – is the importance of the bigger picture. Before considering the ‘Ws & H’, it is crucial to take a step back and have a look at the broader objectives, what is it you’re trying to achieve?

Kim concludes by asking, “Does a PR program need a strategy? Or is it more important to jump straight into action?”

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BOO! It’s Ghost Blogging. In my past post I touched briefly on the issue of Ghost Blogging, but I feel that it’s a larger issue that presents more ethical issues than previously stated. Paul Roberts, (a fellow PR blogger) brings up the issue of content being greater than source, meaning that what is said is more important than who says it. He uses the example of Reagan’s speech on the Challenger tragedy.

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Top Public Relations Blogs. Here’s a list of what we consider the Top Public Relations Blogs with a brief description, in their own words, of what makes each unique, influential or why you might want to follow these leading PR pundits.

Many of the top PR blogs have insights on social media and other topics in addition to PR.  Blogs are listed below alphabetically as Individual Blogs or PR Agency Blogs if they are a group blog. Any that are just too self-promotional are not included. And you’ll find a few up and comers worth following too. List includes Paul Roberts on PR .

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A Little Birdy Told Me...by Krista Giuffi (PR_in_PinkPR in a Vacuum(from @PaulRobertsPAR): Ever get the feeling you’re stuck in a hamster wheel, perpetually running but going nowhere? That’s the perfect analogy for when PR gets stuck in a vacuum, and instead of challenging clients and providing real effective strategies, PR agencies simply spin their wheels. Paul Roberts always offers good observations in his posts, so of course there is much to identify with in this week’s edition. However, the challenge for PR agencies is how to get out of the vacuum and what solutions are available to them to break free of the mold.

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Craig Pearce lists “some of the most useful PR-related blogs and other resources on the net. These blogs are all well and truly tried and tested and quality-controlled by me! Tell them I sent you…”

The list includes Paul Roberts on PR – a funny, humble and intelligent guy. Always great to read his observations on our profession

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