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Archive for September, 2011

Public Relations in a Vacuum…Well, Sucks

September 27, 2011 7 comments

Recently there have been a number of blogs and articles that discuss how companies should treat their PR firm in order to get the best results. Many of these tips are usually hard to argue basics such as: treat the PR firm as an extension of the client’s marketing department, provide open flow of communications, respect the agency’s advice, and work together to establish realistic goals.

As a man of relatively few words, let me simplify this – public relations shouldn’t be conducted in a vacuum. This means all of the above teamwork-related elements and also includes the need to have corporate oversight of PR in the hands of someone tied into the company’s goals.

Well this sounds like an obvious statement, let’s take a look at the signs that PR is working in a vacuum. Read more…

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