Archive for December, 2010

PR Agencies Fail to Walk the Blog Talk

December 21, 2010 1 comment

As a gift to the folks that happen to stop by this blog from time to time, here is a guest post by Craig Pearce , a public relations professional who runs his own PR consultancy, Craig Pearce Strategic Communication. For more from Craig visit his blog – Public Relations and Managing Reputation.

I was shocked and appalled to discover that most Australian PR agencies do not have blogs. Yet you can bet your bottom dollar that many, if not the majority, of these PR agencies are espousing their clients get on the social media bandwagon (doubtless based on a sincere belief in their clients’ best interests, but also doubtlessly to turn a buck for themselves). Read more…


Would You Give Up Your Blog for a New Job?

December 16, 2010 4 comments

Assumptions: While I don’t know all of you, I’m guessing that if you are reading this post you are probably a PR / communications professional that most likely is active in social media and may even have your own blog. As such I’m also guessing that you think freedom of speech / personal expression is pretty important, but I’m wondering if you’d give up your blog for a new opportunity. Read more…

My New Home

December 9, 2010 Leave a comment

Welcome to my new home. While my old home was good to me and will remain in open for a little while, I recently decided that as we tiptoe toward a new year it was time for a fresh start. I looked long for a new place to call my own and this place is so perfect, it has my name on it…literally.

For a number of reasons I’ve decided that it was time to spend less than a day’s lunch money to purchase and I also took this opportunity to move to a new blogging platform WordPress. Read more…

PR33 – Nominations Wanted for Best PR Bloggers

December 5, 2010 3 comments

Because we (PR industry) don’t already have enough lists and because I’m arrogant enough to think my opinion matters – I’ve decided to create the first annual PR33 – list of the top 33 PR / Communications bloggers.

Please (come on, I’ve never asked you for anything before) take a moment and tell me who is your favorite PR / Communications blogger.

Nomination process:

  • Send me a link and briefly explain why you like it. That’s it. Nice and simple.
  • Nominations can be sent via Twitter (paulrobertspar), via comments section of this blog or directly via email (
  • Self-nomination is cool
  • Not just for PR – any blog about communications / marketing is eligible. I would have named it the Comms33, but my initial are not COMMS, so it wasn’t as cool. Read more…