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Now the Rest of the Story….PR33

January 16, 2012 Leave a comment Go to comments

While the true highly-proprietary and closely-guarded research, evaluation and selection process will never be revealed as long as this blogger is still alive, here is some insight into the background behind the 2012 PR33 list.

First, a few links as background; the 2012 PR33Last year’s list, this year’s call for nomination and finally the 2012 PR33 Twitter list.

The original thought behind this year’s PR33 list was to create an entirely  new list with no repeats from 2011, but that seemed disingenuous. It felt like that would make the 2012 list no more than blogs number 34 – 66 and that wouldn’t be right. So, in order to create a new list while avoiding repetition from the 2011 list, the decision was made to limit the number of returning blogs to about half the list. This proved to be the hardest part of the process. Truth be told some quality blogs were probably unfairly disqualified from this year’s list simply because they were recognized a year earlier.

It isn’t you, it’s me. For those on last year’s list but don’t find their name on this year’s list, let me be clear – it isn’t you, it’s me. Seriously, in many cases it means that what I’m looking for in a blog has changed to the point where I’m attempting to expand to alternative points of view. That being said, I do continue to read every blog included in last year’s list.

While this is a very unscientific analysis, my gut tells me that last year’s list probably focused more on content and informational PR and social media topics and this year’s list – mirroring my evolving interest level as a reader – features more business, content marketing and corporate communications relevant blogs.

General requirements to be considered for the 2012 PR33 list include the need to post regularly over the past 12 months. This ruled out some good ones like newcomer Tyler Orchard who came on the scene in late 2011, but already has turned out some interesting quality work that is worth watching. Bill Sledzik who cranked out as much good content on his Tough Sledding blog as anyone despite taking a six month mid-year hiatus. Dan Lovell‘s, Asciidan blog contains a number of fun and smart posts despite not posting more than a dozen times all year. And for the second year in a row, one of my favorite part-time blogs is the The PR Situation.

Blog commentary. Creating a list of top blogs is easy, but articulating why they are on the list is the hard part. The commentary provided on the list is this blogger’s attempt to provide not necessarily concrete reasons why each blog was selected, but simply to add some context. While this list is published to provide a resource for others, at the end of the day, these bloggers have all made some contribution to me personally, my entertainment and even in many cases, my career and professional growth. The commentary is fairly light-hearted, but the feelings are sincere. These blogs are phenomenal.

PR WIRL and lessons learned. Not that anyone has requested such action, but starting this month, this blog will add a regular recurring feature designed to highlight a new industry resource each month. The PR WIRL – What I’m Reading Lately – will feature new bloggers and highlight some of the best posts, articles or books from the past few weeks.

This is a flagrant combo rip off inspired by the following recurring blog features from PR33 repeat offenders. Gini Dietrich’s Follow Friday, Frank Strong’s PR Bloggers You Haven’t Met, but Should and Krista Paplau’s A Little Birdy feature.

Disclaimer: Because no one in their right mind would pay for inclusion on this list, this blogger can honestly say that he has received no monetary gain creating from this list. Truth be told, I know some of these people and have some level of professional / personal relationships with some of them. If you have any questions regarding my motivation or conflicts, feel free to ask, but I’ve made note where I thought it was necessary.

So finally, what is the second annual PR33? An award, a glorified blog roll, an excuse for a blog post? Well, honestly, that is best left up to the individual reader to answer.


Confidential image by Idea go

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  1. January 16, 2012 at 12:52 pm

    I am hardly the keeper of the “what I read” lists on the blogosphere, so steal away! I’m sure I stole that idea from someone else anyways 😉

  2. January 17, 2012 at 8:10 am

    I love the story! And I love the crossed out “a flagrant combo rip off.” That made me LOL! These lists are so hard. You inevitably hurt someone’s feelings. I have people send me private emails asking why they haven’t been featured on our #FF. Um, write a blog? That’s our only requirement – you have a blog. But, you know how it goes. People still get their feelings hurt.

    BTW, totally agree on Tyler Orchard. He’s definitely one to watch.

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