Home > PR and social media > Perspective is (Still) Everything

Perspective is (Still) Everything


Blogging Lessons Learned by Not Blogging (Part two of two)

I stated in my previous post that taking a month off from blogging provided some interesting perspective of the value and act of blogging. So here is some more insight that I’d offer to clients / prospective bloggers – assuming they were not already scared away by the previous blog post.

  • Blogging isn’t work. Writing a blog isn’t writing an article of a college thesis – it is a place to make a point, but in a much more casual and personal way. While anything published on the Internet can be seen and preserved forever that doesn’t mean that you need to over think every written word in fear of changing your mind down the road.
  • Blogging isn’t hard. Even for non-writers a blog can be a fairly simple process. If you have thoughts and opinions you can be a blogger. It may take some practice, but if you already use email or create the occasional written document, you can blog.
  • Rules, we don’t need no stinking rules. It is easy to find books and articles on corporate blogging that provide rules like – each blog entry should be 200 to 600 words or blogs must be updated at least 2X per week blogs must…blogs have to…blogs gotta…blah, blah, blah…NO, no and no. The only rules that exist are the ones that you (or your company) create. Blogging (even corporate blogging) is more of an art than a science. Blogging is about expression and communication not about rules.
  • Blogging isn’t a marathon. Don’t let anyone convince you that blogging is like a marathon. Creating a blog doesn’t require months of training, hours upon hours of hard work, sweat equity, an overly regimented routine or even new shoes. Not everyone can run a marathon, but anyone can blog.
  • Stay within your comfort zone. Unless you are being paid to be a controversial advocate for a particular issue, don’t lose site of the fact that your blog (even a corporate version) is a reflection of you. Don’t take a stand or write something that you don’t believe just to get a reaction. Be yourself, because everything you say can and will be used against you.

Did I mention at the start of this that everything is about perspective?

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  1. June 20, 2010 at 6:08 pm

    Well done Paul. As someone considering, contemplating, waffling about blogging, I’m still deciding if this is for me given my goals and strategies with social media and my love of micro-blogging. Your perspective is helpful, and surely ends up in the check column as why I should start blogging of some sort.

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