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2009 Not So Bad For Journalism and Brands

December 29, 2009 Leave a comment Go to comments

As the end of the year approaches I can’t help but look back at 2009 and look forward to 2010. Much has been written about how bad 2009 was, but maybe I’m naive, but I don’t think it was so bad.

Much has been written about the death of the journalism and industry layoffs and publication closures, but well I agree that these are bad days for print journalism if you read Advertising Age’s The Last Page it doesn’t paint such a grim picture. I’m sure there are more pubs that closed but this list doesn’t make me very sad. I don’t think this was much of a blow to art or culture.
  • I.D. Magazine
  • Adventure
  • GIANT
  • Metropolitan Home
  • VIBE
  • Blender
  • Men’s Vogue
After seeing the second tier pubs that closed I was feeling pretty optimistic so I decided to look further and see what consumer brands we ‘lost’ in 2009. Again, I can’t help but think this wasn’t such a bad year after all.
  • Circuit City – always bad service it was beaten by Best Buy. Pure survival of the fittest. I’m okay with that.
  • Saturn – while this seemed like a decent brand there is no question we could do without so many car brands. Moving on without shedding a tear.
  • Kadachrome – I thought this went away when the Paul Simon song got knocked off the charts.
  • Expo Design – fun to walk through, but I never bought anything there so whatever.
  • Pontiac – okay this one hurt. I had a Firebird and always wanted a GTO, but its best days were behind this brand. Best to put it out of its misery.
  • Saab – this one was a bit of a surprise, but it shouldn’t have because GM was involved and it had been years since Saab was a unique looking vehicle.
Hopefully we’ll be here 12 months from now realizing that the “loss” of media and consumer brands such as the following weren’t really losses at all:
  • Survivor
  • America’s Next Top Model
  • Keeping Up With The Kardashians
  • Any dancing or singing reality show
  • InStyle Magazine – or any other celeb focused rag
  • Snuggie – or anything else currently “as seen on TV”
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  1. December 30, 2009 at 6:46 am

    Darn, didn’t even think about all the companies we lost too.

    But we have to remain optimistic. We are in the middle of a transition and it’s great to watch everything that is going on around us from print to digital media. Just be sure you stay ahead of the curve.

    However, I pray that we get more sitcoms in the future and less reality tv shows. Let’s put some writers and real talent to work.

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