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Thanks for Public Relations

November 23, 2009 Leave a comment Go to comments

In the spirit of Thanksgiving, I recently realized why I’m so thankful for public relations.

The other day I went for a (slow) 5 mile run with my friend and neighbor – the engineer – and as we ran and talked about work I made some very interesting – and long overlooked observations about my job.

My neighbor, we’ll call him David – because that is his name – is about my age and has (like me) had a number of different jobs over the last ten years or, so our professional journeys have been similar, but our jobs are very different. In discussing these differences I realized why PR is such a great occupation.

Variety: Unlike many other professions PR provides the opportunity to work in a number of different settings: agency, independent consultant, corporate. Not to mention the ability to specialize in a variety of industries: high tech, consumer, entertainment, sports etc.

Variety leads to options: No doubt that PR and engineering has some obvious hot beds of employment, but the above variety of PR jobs also leads to the opportunity to live in different parts of the country. While I’m not planning to move anytime soon, I’m thankful for the knowledge that I’m not a lobster fisherman or a ski instructor.

People: I’ve had a number of different PR jobs in a lot of different environments, but the one element that has remained constant is for the most part we (PR folks) usually work with good people. In a corporate setting the PR position is valuable which often leads to being treated well and in an agency setting you work with other PR folks and most of them are outgoing, professional and easy to get along with.

Pay and benefits: Let’s face it we work for money. No matter how much we love what we do, the pay and benefits ARE important. PR for the most part is a job with decent to good pay and usually average to above average benefits. The hours can be long, but we have it better than most. Give thanks.

Story fodder: Make no mistake about it, PR is hard and has some challenges, but in the spirt of Thanksgiving, we can give thanks for the fact that our jobs rarely leave us at a loss for conversation. In the cocktail party of life, PR folks are usually up on current events, knowledgeable of evolving technology, and can always spin a good story about topic we may not know a lot about.

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