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Ghost Blogging to Change PR More than Twitter

September 23, 2009 Leave a comment Go to comments

This post was inspired by a recent conversation I had with a fellow PR guy. He and I both agree that ghost blogging, ghost tweeting and Astroturfing (a new term for me) are wrong. That wasn’t surprising, what is surprising is that not everyone agrees.

Our conversation led us to the question: Is social media bad for PR agencies? Where my coworker and I disagreed slightly is in the impact social media will have on PR agencies. My point is that I’d rather have an internal PR person posting blog entires and tweeting on behalf of the company than an external agency resource.

I’ve written speeches, countless quotes, press releases, byline articles, executive email’s etc. all to be attributed to another author – and I’m okay with that. But social media and blogs should be authentic and honest.

I asked my 3rd grade daughter if she thought it would be okay if daddy wrote blogs for other people and she quickly replied, “No, I don’t think that is right because they should really do the work themselves if their name is on it.”

Well said.

If you want to read someone with more experienced discuss the topic, see Dave Fleet’s post regarding Ghost Blogging. It is spot on. He says it better than I ever could.

The funny – or disappointing – part of ghost blogging and tweeting is that it isn’t hard to overcome. It is okay to have a corporate blog or twitter account that has multiple contributors, but be open and honest about it. Simple.

I also recently read Dave Fleet‘s blog about ‘Astroturfing’ where he points out the down side of this practice namely, risk to client, risk to PR person / agency and the fact that it is unethical. I’m not sure which is more important, but safe to say I agree with them all. Must reading.

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